The Summary

Mountain Top is a modern outdoor supply company with an old fashioned, "They Don't Make Them Like They Use To" outlook. Mountain Top is a lifestyle brand, with a strong belief in that spending more time outdoors is good for both body and mind.

The Mountain Top logo was designed with their philosophies in mind. The design ranged between something slightly more illustrated to something more minimal. The final logo design was chosen for its more rugged form with its harder and stronger lines along with the darkened orange and blue color scheme.

The annual report was designed with image bleeds, die-lines, automated page numbers, text wraps, and threaded text-frames for overflowing text all while utilizing character and paragraph styles, Adobe Typekit, and an organized linked asset folder for easily modifying and updating assets through Illustrator and Photoshop.

Tools: Adobe InDesign, Adobe Illustrator, and Adobe Photoshop